sofia and the earth of magic

3D, Movie and Advertising
BRIEFING
Develop animation oriented for the childhood obesity combat, improving people's knowledge and interest about all benifits that the usage of in natura food on a daily basis.
PROJECT
Using a set of playfull personages called Mr. Banana and Sir Brocoli, they constantly resume all messages, using a ludic enviroment full of in natura foods, showing the impact of them in the body. The main role is played by a female cartoon arguing kid, called Sofia, who is the one that makes everything conected, providing a mindfullness aspect to how important is to eat properly.
RESULTADO
Improve the knowlogde about in natura foods, presenting detailed information that evey single food has, its benefits to the body, and more important its impacts for longevity.